We’ll help you build your business – and your brand – on Amazon.
TANA Sales and Marketing knows the importance of vendor brands when it comes to their long-term success. With that in mind, we will work with you to develop a marketing plan, including recommending promotions and a strategy to increase brand awareness and sales.
We’ll help you take advantage of all Amazon offers to increase the visibility and sell-through of your products, including brand pages, A+ detail pages, product variations, image content, and video content.
Amazon has a host of Marketing opportunities; AMS, AMG, Deal of the Day, Lightening Deals and coupons that can all be utilized to increase sales and build brands.
Make the commitment to build your long-term brand with TANA Sales. Contact us to get started.
A Brand Page is a virtual storefront with links to individual products and to collections of products.
Just like a retail store, it’s important to have a highly visual Brand Page that creates a memorable shopping experience for the guest, using lifestyle images that enhance your products.
The Brand Page allows consumers to shop for your products in a lifestyle environment versus shopping for your products in the standard Amazon environment.
Shopping from a Brand Page is similar to shopping from a print catalog that’s filled with beautiful lifestyle photos that inspire customers to linger and imagine a product in their home or business.
A Brand Page can be designed to complement your website so that all of your marketing materials have a consistent look. It’s also an opportunity to explore a fresh way to present your products in a visual environment that the guest aspires to.
The opportunities are endless for self-serve ways to market products. Tana analyzes and recommends the best strategy for each vendor taking into account the budgets and returns.
AMS: Amazon Marketing Services offers targeted cost-per-click advertising solutions to grow sales. This is self-directed and is extremely effective at reaching the target audience.
AMG:Amazon Media Group builds a brand at a macro level. This is more in line with doing a media buy.
- Amazon Display Ads
- Amazon Advertising Platform (AAP)
- Kindle & Fire Experiences
Seasonal Promotions: During peak seasons there are many opportunities to participate in different marketing platforms
Deal of the day: A single item or small set of closely related items discounted for one day only.
Lightning Deals: A promotion with a limited number of discount offers on an item for a short period of time. These premium deals can be found throughout Amazon.com, including the Gold Box page and are available one per customer, until either the promotional period (typically 4-hour blocks) for the deal expires or all the available promotional discounts are claimed.