What is Amazon DSP?
By Tana Staff, August 2020
Amazon DSP (Demand Side Platform) is a software which you can use to buy programmatic ad placements across the entire web, including Amazon owned & operated properties. DSP allows brands to efficiently reach customers on and off Amazon at scale. Utilizing exclusive 1st party customer data in conjunction with your own brand’s customer data, the DSP can select millions of optimal placements for you automatically.
Perhaps the most efficient means to skyrocket sales for your products, the DSP allows serves display/video ads on dozens of websites where your target customers spend their time. For example, if a customer browses for a wooden table on Amazon, finds your product, but leaves without making a purchase from the site, this customer will continue to see your wooden table being showcased in valuable placements throughout desktop and mobile until consideration subsides.
There are several ways you can harness the power of DSP to reach new audiences, but one of the most powerful methods is by utilizing advertiser hashed audiences. Using your own customer database in combination with Amazon 1st party data, brands can create highly nuanced campaigns that can target bottom-of-the-funnel customers at scale. Since DSP allows for more specific targeting and unlimited volume, there really isn’t a ceiling to what can be achieved through Amazon DSP.
Contact your Tana advertising or sales team to learn more about the Amazon DSP.
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