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Working Remote

Russell Smeed November 13, 2020

Since its inception as a digital company, Tana has maintained a virtual office with remote workers all across the US. With everyone else working from home, often for the first extended period of time, we wanted to share some advice that has helped Tana be successful outside of the traditional office environment:  Invest in reliable technology. Shared documents are key to helping keep the virtual office organized. Over communicate. Make sure everyone has a conference call number, and if needed, start new traditions for gatherings or events which used to take place in the office. Give yourself boundaries, and know when... continue reading

What is Amazon Attribution?

Russell Smeed November 13, 2020

With over 60% of consumers beginning their shopping journey on Amazon, it’s no secret how powerful digital advertising is for driving traffic on-site. But how can companies reach and quantify sales that are coming to Amazon from off-site traffic? The answer is Amazon Attribution: a powerful tool that allows companies to measure, optimize, and plan their cross-channel media strategies with the use of generated source tags. Amazon Attribution gives companies deeper insights than typical campaign engagement and conversion metrics. This program provides shopping and sales impact analysis across off-site search, social (Facebook, Instagram, Pinterest, etc.), display, video, and email marketing.... continue reading

The Definitive Amazon Brand Store Primer

Russell Smeed November 13, 2020

Over the last few years, Amazon Brand Stores have become a more central feature of doing business on Amazon. The brand store essentially carves out a space within Amazon for us to present your brand in a more creative way, curate & organize your product selection for interested customers, and feature bestsellers, deals, accessories, product information, and so on. It’s like getting your own mini-website within Amazon where customers can not only shop, but learn more about your brand and product line. Brand stores are created in the Amazon Advertising portal, but customers will primarily find the finished store by... continue reading

Massive Changes in Advertising During Pandemic

Russell Smeed November 13, 2020

Amidst a COVID-19 pandemic that has caused widespread layoffs and furloughs, inventory supply issues, and also surprising surges in sales, Amazon has been announcing robust plans on their Day One blog to help alleviate some of the pains caused by the virus. Among those plans are groundbreaking updates to Amazon Advertising that are completely changing the way that we sellers promote our products. Perhaps the most important update to Sponsored Brands came just recently in April when Amazon implemented the ability to edit creative on existing Sponsored Brands ads. The ability to edit the creative on live ads is entirely novel to... continue reading

What is Amazon DSP?

Russell Smeed November 13, 2020

Amazon DSP (Demand Side Platform) is a software which you can use to buy programmatic ad placements across the entire web, including Amazon owned & operated properties. DSP allows brands to efficiently reach customers on and off Amazon at scale. Utilizing exclusive 1st party customer data in conjunction with your own brand’s customer data, the DSP can select millions of optimal placements for you automatically. Perhaps the most efficient means to skyrocket sales for your products, the DSP allows serves display/video ads on dozens of websites where your target customers spend their time. For example, if a customer browses for a... continue reading

Brand Store Bylines

Russell Smeed November 13, 2020

Historically, brand stores have never been integrated very well into Amazon’s site architecture. Stores are not automatically linked to via product detail pages, and even when that link does exist, it isn’t highlighted very clearly for the customer. That’s why the updated detail page byline announced at the end of May is such an exciting change to see happening. The old byline was a blue hyperlink on the detail page, directly above or below the product title, simply noting the brand name. In this customer experience, there was no callout as to what that link was for, and for many... continue reading

Amazon Performance Evaluations

Russell Smeed November 13, 2020

In early April, Amazon began pausing all account suspensions for performance issues relating to Late Shipment Rate, Cancellation Rate, and Order Defect Rate. The announcement was effective immediately and was initially slated to be lifted on May 15th, however due to continuing circumstances, Amazon has revised that deadline. Due to the myriad supply challenges that persist in all corners of the world, Amazon is extending their good grace by restricting suspensions until June 1st ; however, that may not be enough time for some sellers. While the response from sellers has been mostly positive, many have asked the company to... continue reading

Amazon Prime Day Updates 2020

Russell Smeed November 13, 2020

A host of sources are insisting that Prime Day is still happening later this year, while others believe the event may be cancelled altogether. Since the resurgence of the Coronavirus, many vendors and sellers alike are facing drastic inventory supply issues that may not be resolved in time to support a Q4 that also includes Prime Day. Those who can maintain a healthy supply chain through Q4 will see enormous returns, as Amazon’s massive growth in 2020 may translate to the biggest Prime Day yet. Last year, CPG, Hardlines, and Softlines all saw a median 4× increase in sales compared... continue reading

3 Tips for Amazon Prime Day Success

Russell Smeed November 13, 2020

2020 so far has become the year of COVID-19, and one of the biggest questions on Amazon sellers’ minds is: “How do I prepare for Prime Day?”. Speculation and questions stream through the media on when this annual sale will land, but as the Tana team prepares for this high stakes Amazon event, there are a few themes worth sharing to help everyone solidify and get ready. Amazon Advertising is the #1 investment you can make for Prime Day. With so many factors up in the air on when the event is scheduled to run, the advantage of managing the... continue reading

How Online Sales Tax Changes Affect Your Amazon Business

Amy Holweger February 19, 2018

What’s Changing? Sales tax on Amazon.com has always been a hot-button issue for Amazon Marketplace Sellers. While no decisions have yet been made, there may be upcoming changes that would affect how online businesses are required to collect sales tax. ... continue reading

Why You Need to Create A+ Detail Pages for Your Products

tanasales_admin April 5, 2016

With so many vendors and third-party sellers on Amazon, it can be difficult to set your product pages apart from the competition. A+ detail pages help you do just that. Making the most of these powerful tools is simple if you follow a few guidelines. ... continue reading

New Website Launch!

tanasales_admin March 25, 2016

We are excited to reveal our brand new website! What a change! ... continue reading

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