2020 so far has become the year of COVID-19, and one of the biggest questions on Amazon sellers’ minds is: “How do I prepare for Prime Day?”. Speculation and questions stream through the media on when this annual sale will land, but as the Tana team prepares for this high stakes Amazon event, there are a few themes worth sharing to help everyone solidify and get ready.
A host of sources are insisting that Prime Day is still happening later this year, while others believe the event may be cancelled altogether. Since the resurgence of the Coronavirus, many vendors and sellers alike are facing drastic inventory supply issues that may not be resolved in time to support a Q4 that also includes Prime Day.
In early April, Amazon began pausing all account suspensions for performance issues relating to Late Shipment Rate, Cancellation Rate, and Order Defect Rate. The announcement was effective immediately and was initially slated to be lifted on May 15th, however due to continuing circumstances, Amazon has revised that deadline.
Historically, brand stores have never been integrated very well into Amazon’s site architecture. Stores are not automatically linked to via product detail pages, and even when that link does exist, it isn’t highlighted very clearly for the customer. That’s why the updated detail page byline announced at the end of May is such an exciting change to see happening.
Amazon DSP (Demand Side Platform) is a software which you can use to buy programmatic ad placements across the entire web, including Amazon owned & operated properties. DSP allows brands to efficiently reach customers on and off Amazon at scale. Utilizing exclusive 1st party customer data in conjunction with your own brand’s customer data, the DSP can select millions of optimal placements for you automatically.
Amidst a COVID-19 pandemic that has caused widespread layoffs and furloughs, inventory supply issues, and also surprising surges in sales, Amazon has been announcing robust plans on their Day One blog to help alleviate some of the pains caused by the virus. Among those plans are groundbreaking updates to Amazon Advertising that are completely changing the way that we sellers promote our products.
Over the last few years, Amazon Brand Stores have become a more central feature of doing business on Amazon. The brand store essentially carves out a space within Amazon for us to present your brand in a more creative way, curate & organize your product selection for interested customers, and feature bestsellers, deals, accessories, product information, and so on. It’s like getting your own mini-website within Amazon where customers can not only shop, but learn more about your brand and product line.
With over 60% of consumers beginning their shopping journey on Amazon, it’s no secret how powerful digital advertising is for driving traffic on-site. But how can companies reach and quantify sales that are coming to Amazon from off-site traffic? The answer is Amazon Attribution.
Since its inception as a digital company, Tana has maintained a virtual office with remote workers all across the US. With everyone else working from home, often for the first extended period of time, we wanted to share some advice that has helped Tana be successful outside of the traditional office environment.
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