Build your Brand and Drive Results

Amazon has more than 2 billion visitors monthly, making it the most visited e-commerce site in the U.S. Get in front of these billions of online shoppers with marketing strategies that target them at the right time and place.

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Brand Building

We’ll help you build business by building up your brand on Amazon. We’ll create a custom marketing strategy to increase your brand awareness and sales. We’ll help to boost your visibility  and product sales using brand pages, A+ Detail Pages, custom content and Amazon marketing tools such as Deal of the Day, Amazon Marketing Services (AMS) and more.

 

Brand Store

Just like a retail store, a highly visual brand store creates a memorable shopping experience, enhances your products and drives sales.

Instead of offering your products in the standard Amazon environment, your brand store can be designed to compliment your website giving your brand a strong, consistent presence across the board.

 

Search Engine Optimization (SEO)

SEO is the backbone of all e-commerce. Without the right terms in the right places, your products will never be found. We can help you maximize your exposure by determining what keywords will bring your business to the top of a shopper’s search results.

 

Amazon Marketing Programs

After analyzing your business, budget and goals, we’ll recommend a strategy for how to best take advantage of Amazon’s various marketing opportunities.

  • Amazon Advertising – Sponsored ads help customers discover and purchase products that you sell on Amazon with campaigns that appear in search results and on product pages. Amazon Advertising cost-per-click ads provide an instant visibility boost, which will help you grow your sales on Amazon by reaching customer who are searching for products relevant to your items. You pay only when customers click on your ads, so budgets are controlled by setting daily targets for spend, integrated with cost per bid. Tana recommends utilizing Amazon Advertising as a way to grow your brand relevancy along with your overall sales.
  • Amazon DSP – Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display and video ads.
  • Display Ads – Display ads are available in a variety of formats that deliver messages to inform and inspire customers to take action. Different from Amazon Advertising initiatives, customers can see display ads on Amazon websites, apps, and devices, as well as sites and apps not owned by Amazon. You’ll be able to reach relevant audiences by promoting your products to the right shoppers using Amazon shopping insights.
  • Video Ads – Tell your brand story with high-quality content in trusted, brand-safe environments on Amazon sites like IMDb, devices like Fire TV, and across the web. This offering allows you to go beyond traditional TV ads to share your brand message with relevant audiences in many places they consume content. Demo your products and engage with customers to share your story.
  • Promotional Opportunities – Coupons, Deals of the Day,  Lightning Deals , 7 Day Deals all great ways to increase your sales and reach.

Excited to see Growth

TANA was helpful in navigating a Direct Import program with Amazon”. “We are excited to see the growth and relief to our domestic inventory!

{Excited to see Growth}
Deirdre W
VP Sales and Marketing